NEWS

I think we’ve all learned to do a proper whenever we hear TILRAY is done making deals at this point – although this time it’s for … Popsicles. Hmmm, OK, ya got me – do go on.

Firestone Walker is taking over U.S. production of Trumer Pils and acquiring the U.S. rights of the craft pilsner from The Gambrinus Company, the companies announced today.

Reyes Taps Breakthru Vet to Lead Integration; Tilray Strikes Licensing Deal for Hard Popsicle RTDs; Tilray Takes BrewDog to the Hamptons; and more headlines.

Constellation Brands has agreed to terms to acquire HOPWTR, expanding the beer and spirit giant's presence in the fast-growing non-alcoholic space. The deal comes roughly five years after Constellation's initial investment in HOPWTR in 2021 through its Venture division.

Hours after a Bloomberg report sent the beverage-alcohol rumor mill into overdrive about a potential deal between spirits giants Pernod Ricard and Brown-Forman, both companies confirmed Thursday evening that they are in talks.

March Madness has brought upsets, buzzer beaters and a boost to some beer brands' draft sales, according to a new report from on-premise data firm BeerBoard.

Diageo’s new CEO Dave Lewis is reframing ready-to-drink offerings as an opportunity for the spirits giant, but after years of focus on the top end of the shelf, the group has ground to make up.

Spirits giants Pernod Ricard and Brown-Forman have reportedly held talks about a possible merger, according to a report from Bloomberg News.

Hard cider remains one of a handful of beer segments to record consistent year-over-year (YoY) growth in off-premise scans, and that growth is accelerating, according to new insights from consulting firm 3 Tier Beverages.

Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.

Brewers Association president and CEO Bart Watson believes the Craft Brewers Conference works best when it’s “the big-tent event that everybody is coming to and connecting with.” On the latest edition of the Brewbound Podcast, Watson explained that he views the largest annual gathering of craft brewers (April 20-22 in Philadelphia) in four buckets.

The latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA) revealed that for the first time in nearly two years, distributors are not planning to purchase less beer than the previous month.

In time for Opening Day and to mark the brewery’s 30th anniversary, Stone Brewing (Escondido, California) has unveiled a new branded bar next to Section 309 at Petco Park, home of MLB’s San Diego Padres.

Hiyo, the non-alcoholic (NA) social tonic brand with investment from Constellation Brands, will hit nearly 2,000 Target stores across the country.

Bev-alc’s year-over-year (YoY) off-premise losses accelerated slightly in the week leading up to St. Patrick’s Day, despite a week-over-week (WoW) improvement, market research firm NIQ reported in its weekly check in.

Multi-state distribution platform/consolidator KEG 1 has inked a deal to acquire a "controlling equity” stake in Pine State Trading Co., the fourth-generation, family-owned New England distributor with operations in Maine and New Hampshire.

Ben Weiss, best known as the creator of Bai, is taking his disruptive bev-alc concept into a new space with the launch of hard soda brand Crooked Pop.

Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.

Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.

As Congress’s November deadline ticks closer for intoxicating hemp beverage makers, states are not waiting to pass their own regulations on if and where THC drinks can be sold.