Brewbound Industry News

Can Fonio Be The Next ‘Miracle Grain’? Yes, If There’s Enough

It started with a simple bag of grain. Later, that grain was processed into chips. But the fun really ramped up when West African food company Yolélé turned fonio, a niche “miracle grain” that the brand has made its hero ingredient, into a limited-edition beer.

Sponsored Content – Brewing a New Look: Prairie Malt’s Bold Refresh

Prairie Malt’s Regional Craft Manager for North America, Liam Colford, discusses the company’s bold rebranding efforts and the motivations behind them. Recognizing that ingredient suppliers often appear traditional or outdated, Prairie Malt decided to inject more personality and creativity into its brand. The refreshed look includes new logos, packaging, apparel, and a revamped website, aiming... Read more »

Sapporo Eyes C-Stores, On-Premise to Build on Grocery Momentum

With wind in its sails from accelerating grocery sales, Sapporo has set its sights on multi-channel expansion. The 149-year-old brand has been invigorated in recent years as Sapporo-Stone, the combined entity born from the former’s acquisition of the latter in 2022, takes shape.

Circana: Athletic and Monster’s Craft Brands Lead Volume Gains in L4W

Five of the top 25 beer vendors in Circana-tracked off-premise channels eked out both dollar sales and volume growth in the L4W (data ending April 20), according to the latest monthly report from the market research firm.

CPI: April Inflation Trends Ease Slightly After March Spike

Bev-alc’s price increases slowed slightly in March, according to the latest Consumer Price Index (CPI) from the Bureau of Labor Statistics (BLS).

Campari America Enters Non-Alc Market with Crodino Spritz

Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.

CGA On-Premise Report: Positive Mother’s Day Expectations and Inconsistent 2-Week Trends

If horse races and taco specials can’t bring consumers to the on-premise, maybe celebrating their mothers will.

BeerBoard: Kentucky Derby and Cinco de Mayo On-Premise Trends Fall Short

Anyone who chose Sovereignty to win this year’s Kentucky Derby walked away pretty happy earlier this month, but the bev-alc industry was not so lucky, according to BeerBoard, an on-premise data firm.

Insider’s Week in Beer: 🏅MC’s Golden Cans and Bronze ‘25 Outlook

If you’re reading this newsletter on the day it comes out (please tell me I’m not the only reader 🤞), there’s still time to get mom a thoughtful present for tomorrow! Otherwise, uh, you’ll have to roll the dice on finding one of these MILLER LITE “gold” cans, which were only made in 24 oz. cans for c-stores, and as part of the oh-so-popular 16 oz. can 12-pack format, so hopefully mom loves her tallboys.

Goose Island to Debut 10 oz. Bottles of Bourbon County Brand Original Stout

There’s a big change coming to this year’s Bourbon County Brand Stout (BCBS) release: It’s getting smaller. Goose Island will package Original BCBS in 4-packs of 10 oz. bottles.

Hot Ones: Spirits, Canned Cocktails Chase Spicy Trends

A heat wave is hitting liquor shelves as spirit brands and ready-to-drink (RTD) cocktails aim to spice up sales with new fruit and hot pepper-driven flavors.

Beer Institute: US Beer Shipments -7.5% in Q1; Total Supply -6.1% YTD

U.S. brewers shipped more beer this March, with domestic tax paid shipments increasing 0.7% year-over-year (YoY), to 12.5 million barrels of beer, the Beer Institute reported, citing domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Alcohol Drags Monster’s Q1 Earnings

Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.

A-B Q1 2024: Dollar and Volume Declines in the US, Still ‘Outperformed’ Beer Category

Anheuser-Busch (A-B) InBev recorded mid-single-digit losses in revenue (-5.1%), shipments (-6.7%) and depletions (-5.4%) in the U.S. during the first quarter of 2025, the company reported Thursday.

Beer Run: Can THC Brands Find Safety in Three-Tier System?

What’s the best route from online to on-shelf sales? For many intoxicating hemp brands, the solution appears to be finding space with beer and liquor distributors. Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now considering how to marry online sales with the larger opportunity within beverage-alcohol retail.

Molson Coors Lowers Guidance After Rocky Q1; Leadership ‘Controlling What We Can Control’

The results of Molson Coors’ Q1 in fiscal year 2025 (FY25) were in stark contrast to the first quarter of 2024. Q1 net sales declined 11.3% year-over-year (-10.4% on a constant currency basis), the company reported Thursday morning. A year ago, Molson Coors reported 10.7% YoY (+10.1% in constant currency) net sales growth in Q1.

Brewbound Podcast: Brewers Association CEO Bart Watson on the State of Craft Beer, CBC Vibes, GABF Changes and Flavor Trends

Brewers Association (BA) president and CEO Bart Watson entered the Brewbound Podcast studio last week fresh off stage from giving his State of the Industry speech at the 2025 Craft Brewers Conference (CBC).

Web Weed: THC Drinks Crush It Online – But For How Long?

Not that long ago, the idea of buying cannabis online – especially in a drinkable format – would have seemed like an unlikely pipe dream. Now, order-by-mail has become a primary mechanism for distributing intoxicating hemp beverages.

‘Craft Beer Isn’t Dead,’ But it Has a ‘Customer Problem’

Despite recent headwinds, craft beer continues to have the largest share of beer sales at Total Wine & More stores. But “it won’t stay that way” if industry trends continue, according to the chain retailer’s senior director, merchandising, Andrea Starr.

Q1 2025 Beer, Spirits & NA Beverage Performance & Trends – 3Tier Beverages via NIQ

In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.