NEWS

Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

Tilray Brands’ approved reverse stock split is set to take effect Monday afternoon following the close of the market, the company announced last week. The 1:10 reverse split will reduce the number of shares of common stock of Tilray from 1.16 billion to 116 million.

Spirits and wine ready-to-drink (RTD) suppliers are likely feeling the holiday cheer as they bucked declines across categories for the two-week period ending November 15, according to analysis of NIQ data from Goldman Sachs Equity Research.

Check out new products from Notch, Stem Cider and Sierra Nevada, initially reported in the Brewbound Insider Newsletter.

The Brewers Association’s (BA) biennial Salary and Benefits Benchmarking Report is back, with wage and responsibility information representing more than 7,000 employees across the craft brewing industry. The BA surveyed 92 small and independent breweries, gathering information on 67 jobs.

Check out news items initially reported in the Brewbound Insider Newsletter November 20-26, including headlines from Rogue, Tilray, Molson Coors, Firestone Walker and more.

Recycled toilet water, your time is up. The craft beer business has moved on to more artisanal sources for brewing water – recycled shower and laundry water!

It’s time to introduce the judges for Brewbound’s signature pitch competition, the Brewbound Live Pitch Slam, taking place during Brewbound Live in L.A. December 10+11. Hundreds will be there and time is running out to register.

If you’re a ready-to-drink or spirits company taking marketing cues from CPG, you may be doing it wrong.

Smog City Brewing co-founder Laurie Porter is a prepper. Even during craft’s days of double-digit growth in the middle 2010s, Porter, who calls herself “an incurable optimist,” was eyeing a future when that growth wouldn’t be there.

Torch & Crown Brewing has shuttered its flagship location in Manhattan’s SoHo neighborhood after five years in business, after receiving an eviction notice from its landlord last month.

With just 2 weeks to go, now is the time to lock in your spot for Brewbound Live (Dec. 10+11 in L.A.). Hundreds are already registered! Take a look at what’s planned and secure your spot before it’s too late.

Wholesalers remain in a holding pattern to avoid end-of-year overstocks, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Brewbound Live 2025 is your opportunity to hear insights from and interact with two of the largest beer and beverage distributors in the U.S. Hand Family Companies president and CEO JR Hand and Columbia Distributing chief strategy officer Jesse Ferber will share the bev-alc trendlines they’re watching, as well as how they’re approaching their respective portfolios.

Rogue Ales & Spirits, one of the country’s largest craft breweries by volume, filed for Chapter 7 bankruptcy Monday, citing more than $16.7 million in debts.

Anheuser-Busch InBev’s will-they, won’t-they $700 million acquisition of party punch maker BeatBox is still awaiting an answer. However, Dan Wandel, Bump Williams Consulting chief strategy officer, indulged what a combination of the two companies would mean for high ABV (8% and up) and flavored beverage-alcohol.

Five Boroughs Brewing will shutter its taproom in Brooklyn’s Sunset Park neighborhood next month, parent company Barrel One Collective announced Monday. The company cited the brewery’s lease ending as the reason for the closure and emphasized that a search for a new home is underway.

After ranking as the eighth-largest craft brewery by volume in 2024, Athletic Brewing Company is on pace to cross the 500,000-barrel threshold by the end of 2025.

Bev-alc had a “slight bounce” back in the latest week, with dollar sales in Circana-tracked off-premise channels increasing 1% week-over-week (WoW) in the period ending November 16, compared to the week ending November 9, Circana EVP of BevAl Scott Scanlon reported. However, bev-alc sales remained in the red compared to 2024.

BevNET spirits editor Ferron Salniker chatted with the creator of St-Germain about how to translate learnings from the bar to RTDs, where to spot opportunities in crowded categories, and how to be a bartender's RTD brand even when selling off-premise.