Brewbound Industry News

Insider’s Week in Beer: 🧐 A Guinness 0 NYC Mystery

What happened to GUINNESS 0 in NYC? I haven’t seen it on WHOLE FOODS’ shelves in several weeks in a couple of stores that I’ve checked, and I’ve also struck out finding it at other city food stores. It’s still plentiful in Jersey, but yeah – maybe we get on that as March begins?

A-B Closes $490 Million Deal for 85% Stake in BeatBox

Anheuser-Busch InBev (A-B) has closed its previously announced acquisition of BeatBox Beverages, the companies shared today.

Press Clips: Southern Glazer’s Announces Layoffs; TD Cowen Analyst Questions Molson Coors’ M&A Ambitions

After layoffs at two major distributors, another leader is now cutting its workforce. Southern Glazer’s Wine & Spirits announced job cuts on Thursday as part of a "broader effort to align resources with its long-term strategy and evolving market conditions."

Uncle Nearest Brand Faces Declines as Court Weighs Ending or Expanding Receivership

After a judge placed Uncle Nearest Premium Whiskey under receivership for defaulting on nearly $108 million in loans, founder Fawn Weaver continues her courtroom fight to take back the troubled bourbon company.

Fred Matt Named Brewers Association Board Chair

Matt Brewing Company (Utica, New York) president Fred Matt will lead the Brewers Association (BA) board of directors as chairman for its 2026 term, the BA announced Thursday following the board’s first meeting of the new year.

Monster Alcohol Net Sales Decline Nearly $37.6M in 2025; $53.7M Impairment Taken on Alc Brands

Monster Beverage Company’s alcohol division dragged the overall business again in 2025, including a $53.7 million impairment charge on its alcohol brands segment for the full year, the company reported during its full-year and Q4 2025 earnings report on Thursday.

How Store Brands are Reshaping the Spirits Industry

Private label products saw a banner year in 2025, with spirits ranking as one of the top growing categories. As some distillers aim to take advantage of the opportunity, will brands feel the squeeze?

BPI: Beer Ordering Intent Up YoY for First Time in 13 Months

Beer wholesalers appear to be slightly more optimistic about the category through the first two months of 2026 compared to the start of 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

NIQ Weekly Scans: Prepared Cocktails Leading Growth Thru Mid-February; Cider Tops Beer Charts

Any remaining concerns about the seasonality of ready-to-drink cocktails (RTD) may be eased by the latest weekly off-premise scan report from NIQ.

Lawson’s Finest Liquids Caps 2025 with 15.8% Growth in Grocery; Recertifies B Corp Standing

Lawson’s Finest Liquids ended 2025 with double-digit dollar sales growth in NIQ-tracked channels, the Waitsfield, Vermont-headquartered craft brewery announced Tuesday.

Young Americans Trade Drinking At Home For Bars, Fitness

Younger Americans aren't just drinking less – they're funneling their social spending into fitness rather than alcohol, according to a new report from the Bank of America Institute.

The Oregon Beverage Collective Finds Power in Numbers

The pack mentality isn’t going away anytime soon in craft brewing. The Oregon Beverage Collective (OBC) – the tie up of Crux Fermentation Project, Cascade Lakes Brewing, Silver Moon Brewing, Goodlife Brewing and Tumalo Cider – launched a couple of weeks ago as one of the latest additions to this crowd.

Press Clips: Colorado Bev-Alc Producers Punch Back at Proposed Fee Hike; Tröegs Goes Dark with Night Gazer Extra Stout

The Colorado Beverage Coalition – which represents the state’s breweries, wineries, cideries, distilleries and related partners – has come out against a bill that would raise fees on beverage-alcohol by 60%.

Jim Koch Optimistic in State of Bev-Alc & Boston Beer Despite Continued Volume Loss; 2026 Focus on Teas & RTDs

Fiscal year 2025 (FY25) marked Boston Beer Company’s fourth consecutive year of shipments (sales to wholesalers) and depletions (sales to retailers) declines. But leadership’s remarks during Tuesday’s earnings call with investors and analysts were anything but negative.

How Adult Non-Alc Brands Are Cracking Retail Alternatives

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

CHEERS Act Returns with Proposed Tax Breaks for Draft Systems in Bars, Restaurants & Venues

The CHEERS Act is back for another round in Congress. The bipartisan legislation would provide a tax incentive to bars, restaurants and entertainment venues to invest in energy-efficient draft systems.

A-B Touts Michelob Ultra Zero as Top NA Volume Brand; Heineken Still Leads in Dollar Sales, While Athletic Family Still Runs Ahead Of Pack

Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.

Boston Beer FY25 Depletions -4%, Shipments -4.7%; 2026 Expectations Flat to Down Mid-Single Digits

Boston Beer Company has closed out another year in a state of contraction, according to fiscal year 2025 (FY25) data shared today by the company.

Firestone Walker Sends 805 Family to Minnesota

805 is heading to the Land of 10,000 Lakes. Firestone Walker has launched the 805 portfolio – including flagship 805 Blonde, 805 Cerveza and 8ZERO5 non-alcoholic (NA) – in Minnesota via Johnson Brothers-owned Artisan Beer Company, the Duvel Moortgat-owned brewery announced.

Circana Weekly Scans: Valentine’s Day Trends Improve vs. 2025, Led by Spirits & Beer

Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.