Brewbound Industry News

Insider’s Week in Beer: 🧐 A $10 Beer & Shot, In This Economy?

Folks often ask me, Sean – what’s it like living the glamorous life of a weekend beer biz columnist in New York City? Is it just like Sex and the City? Well Zoe, some days it is for sure (although with far fewer brunches), but it does come at a price. Thus, I give you this week’s dispatch from a bar in my neighborhood, which may give some insight into the volume issues the industry continues to see.

Weavers Challenge Uncle Nearest Receiver’s Credibility Ahead of Court Ruling

Uncle Nearest founders Fawn and Keith Weaver have made their final courtroom arguments to take back ownership of the troubled bourbon company after it defaulted on more than $100 million in loans and went into receivership.

Press Clips: Diageo Reportedly Cuts US Hospitality Partnership; Pacifico & Victoria’s New Brand Lead; Michelle St. Jacques’ to MrBeast’s Feastables

Job cuts at Diageo; Michelle St. Jacques' landing spot; Victoria and Pacifico's new lead; Sierra Nevada's next Little Thing; Modelo's new creative; and Allagash and Russian River's enduring friendship.

Reyes to Purchase 5 Additional Markets From RNDC; Illinois Dropped From Deal

Reyes Beverage Group is expanding the number of territories that it will acquire from Republic National Distributing Company (RNDC), while dropping a previously announced state from the transaction.

Circana Monthly Report: Craft Trends Soften in February as YTD Volume Dips into the Red

Craft’s trends leveled out slightly in February after a strong January, according to the latest monthly report from market research firm Circana. The segment’s dollar sales are now about flat (+0.3%) year-to-date (YTD) through February 22.

Distribution Updates: New Trail to New York; Holidaily to Utah; Rupee to Oregon; Outlaw to West Virginia

New Trail Brewing (Williamsport, Pennsylvania) has expanded distribution to Western New York via Wright Beverage, marking its sixth state. Dedicated gluten-free craft brewery Holidaily Brewing (Golden, Colorado) has entered the Utah market with Salt Lake City-based General Distributing and Ogden-based Wasatch Distributing, both Anheuser-Busch InBev-aligned houses.

Report: Phusion Projects Weighs Sale of Four Loko, Valued Around $400M

Phusion Projects is exploring a potential sale of its infamous Four Loko brand, which could carry a $400 million value, Reuters reported.

Brewbound Podcast: 42 North on Delivering a Total Guest Experience; Plus Tilray Acquires BrewDog’s UK Operations

New York’s 42 North Brewing has entered its second decade with a new mindset about what it means to be a craft brewer, founder John Cimperman said on the latest episode of the Brewbound Podcast.

3 Up 3 Down: High- and Low-ABV Single-Serves Rise While 6-Pack Woes Continue

In the latest installment of 3 Up, 3 Down, 3 Tier Beverages founder Donn Bichsel Jr. and consultant Danelle Kosmal share a trio of insights on industry growth – including trends in non-alcoholic (NA) and domestic beer, and high and low ABV bev-alc – as well as three accompanying downward trends affecting six-packs, craft and wine.

Sun Cruiser, Cutwater Power RTDs In Latest NIQ Scans

Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.

Press Clips: Bev-Alc’s ‘Rich’ Future, Big Beer People Moves, a D.C. Hermit-Crabbing & More

Check out news items were initially reported in the Brewbound Insider Newsletter March 2-4, including headlines from Boston Beer Company, Constellation Brands, NIQ and more.

Constellation Brands Eyes 75M Cases for Pacifico by 2030; Victoria Breaks Through with Zillenials

Constellation Brands leaders believe Pacifico and Victoria can be the Mexican beer importer’s next big brands alongside flagships Modelo and Corona. The company has “huge ambitions" for Pacifico, aiming to double its volume to 75 million cases by 2030, Mallika Monteiro said.

Bump Williams Warns of ‘Lazy’ Industry Habits: Beer is ‘Not Out of the Woods Just Yet’

Festivus is still nine months away, but there is already an airing of grievances among industry thought leaders before the end of Q1.

Beer Institute Names New Federal Affairs Director

The Beer Institute (BI) has tapped Chris MacArthur as its new director of federal affairs, the trade group announced Tuesday. MacArthur joins the BI from the office of Rep. Dan Newhouse (R-WA) – who owns a hop farm and represents a district that includes Yakima Valley – where he served as a senior adviser. In that role, he supported Newhouse on appropriations, national security and agricultural policy.

NIQ On-Premise Report: Valentine’s Day Velocity +24% YoY, Driven by Traffic

More people went out to bars and restaurants to celebrate Valentine’s Day this year compared to 2025, according to the last on-premise report from market research firm NIQ, citing “CGA intelligence” data.

BrewDog Acquisition to Accelerate Tilray’s Bev-Alc Strategy ‘By Years;’ Nearly 500 UK Jobs Lost

Nearly 500 workers will lose their jobs with the closure of 38 BrewDog-owned pubs across the U.K. following Tilray’s acquisition of parts of the Scottish craft brewery, consultant firm AlixPartners shared in a press release.

Constellation Brands Gained Share in 49 States Despite Down 2025, Looks to Get Back on Track in 2026

Constellation Brands wasn’t immune from the beverage-alcohol industry’s “tough” 2025, beer division president Jim Sabia acknowledged Monday during the opening session of the company’s Gold Network Summit with distributors in Las Vegas.

Circana Weekly Scans: YoY Growth Accelerates Despite WoW Decline

Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.

Tilray to Acquire BrewDog Brand, IP, UK Brewery and 11 Pubs for £33 Million

Tilray Brands has struck a deal to acquire some assets of Scottish craft brewery BrewDog, it announced today. The deal, which closed today, includes BrewDog’s global brand and intellectual property, its brewing operations in Ellon, Scotland, and 11 pubs across the U.K. and Ireland.

Pabst, Brown-Forman FMB Partnership to End in July

Brown-Forman and Pabst Brewing Company are ending their production, sales, marketing and distribution partnership for FMBs such as the whiskey brand’s Jack Daniel’s Country Cocktails after five years.